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September 22nd, 2008 |
This warning is meant to send a message to would-be petty criminals explaining the prize is never worth the consequence. But, to the retailer, crime does not pay either. When the kid stuffs a DVD in his pants and walks from your store….He is not paying for your merchandise!
In the last few weeks I [...]
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August 20th, 2008 |
Whenever you go into a supermarket or drug store and begin looking over that tub full of DVD’s on sale, you can see that these are generally movie titles that had already done the circuit of theaters, followed by becoming the video rental titles from stores and online. What you may not know is [...]
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June 30th, 2008 |
Shopping with the wife this weekend we found ourselves at Walmart pushing a cart aisle by aisle. While many people are opposed to Walmart’s market share I do find it fascinating that in the face of roughly forty years Walmart has become the worlds largest retailer. I highly recommend reading Sam Walton’s [...]
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March 25th, 2008 |
It is no secret that rising gold prices made for a difficult jewelry holiday season. We listed in this blog in December how to keyword cope with gold prices that surged from $550 USD per ounce to $850 in three months. Tips included featuring prices in jewelry ads to move lower-priced, in-inventory), and looking to [...]
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August 14th, 2007 |
There’s really no big secret about increasing your Internet sales. You drive traffic by creating more sales leads. When these newbie shoppers show up, you engage them and convert their interest into a transaction. Then presto: Better sales.
But all that’s much easier said than done. Here are some specific ways to build sales momentum and to [...]
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July 10th, 2007 |
On Tuesday July 10th ScanAlert will be releasing its latest research report regarding consumer conversion cycles. I have yet to look over the full report, but from what I’ve gathered thus far it looks like consumers are taking longer these days to convert—80% longer, in fact. According to the report, consumers are now taking an [...]
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admin in CB's Corner
April 18th, 2007 |
Small businesses can benefit from Local Search listings and advertising opportunities. Online advertising is advantageous because it is accountable, effective, and provides an excellent return on your marketing investment.
Local Sales Start on the Web
Today’s consumers are using the Internet to research purchases online before buying at a local store because it saves time. When [...]
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admin in CB's Corner
April 4th, 2007 |
by Claudia Bruemmer
Never has customer service been more important than on the web. That’s because consumers are just one click away from another retailer if your site does not perform.
Let me share a recent online buying experience. I went to a big retail site, which shall remain nameless, and searched for a gift for my [...]
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February 20th, 2007 |
TopTenWholesale Guide to Dropshipping
By Claudia Bruemmer
If you are one of the many wholesalers and retailers that do not have facilities to stock products in bulk, this info is for you. Even if you don’t have back office operations due to the expense of facilities and personnel, you can still have a thriving business by shipping [...]
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admin in CB's Corner
February 14th, 2007 |
Local Search Engine Tells Users Where to Buy
The caption read “New Search Engine Provides Actionable Local Search.” In case you’re wondering, this is a solution for referring consumers to local stores for buying high-end consumer products searched for on search engines. Sounds like just another search engines. However, it’s unique in that it offers more [...]