Keywords rule in successful search marketing, at every level, from manufacturer and wholesaler to retailer and customer. Keyword enrichment of ad copy, web landing pages, search directory listings and search marketing also filters out top-ranking product sellers from bottom-feeding losses.
Of Spider Bots and Buyers
Online marketing trend trackers and analysts reach the same conclusions: Marketing [...]

Business and professional users searching for work-related information on the web are not finding needed data through general search engines like Google and Yahoo. A 2006 study by Outsell reported a search failure rate of 31.9 percent among business users when searching from major search engines. With one-third of the B2B and professional business queries [...]