Mother’s Day 2008 is two weeks away: day of last-minute flowers, candy and Mom Bling jewelry.
Dollar Stores and merchandise resellers already took shipment of their Mother’s Day gift inventory. Online search advertisers – Keyworded Mother’s Day; Mom’s Day; Jewelry for Mom; Flowers for Mom – are just launching their mid-May holiday Mom-marketing campaigns.
Here are some [...]

As you may or may not be aware, Valentine’s Day is a mere calendar month away from today. It’s time to roll out the champagne, laced hearts and velvety chocolate! If you have little ones at home this may mean going out in search of Hannah Montana or High School Musical Valentine’s cards [...]

As the high price of gold ripples through holiday jewelry sales, there is still some glitter to be mined in segmenting jewelry keywords, descriptions and ad copy.
First, the bad news: Precious metals prices on world markets started jumping in August, when an ounce of gold went from $680 to almost $850. Gold currently hovers around [...]

Wholesale Gifts Can Show Your Special Someone You Care Without Breaking The Bank
Gifts are something that must be purchased at an on going basis. When you think about it there are so many opportunities at any given time to give and receive gifts. Not a month goes by that you do not remember someone’s birthday [...]

On Tuesday July 10th ScanAlert will be releasing its latest research report regarding consumer conversion cycles. I have yet to look over the full report, but from what I’ve gathered thus far it looks like consumers are taking longer these days to convert—80% longer, in fact. According to the report, consumers are now taking an [...]

By Cassie
Good question. My goal was to find the perfect part time job while my kids are in school. What defines a perfect job? The perfect job for me is a job that is part time, one that is two miles from my front door, one where I can wear jeans, and one where everyone [...]

This is not a wholesale blog. Nor does this have anything to do with , seo, sales tips or advertising. This is a blog about how I decided to change our company culture yesterday morning while having having breakfast in Chicago awaiting to hear a seminar at the Search Engine Strategies Show.
During my breakfast, I [...]

According to the Holiday eSpending Report from Goldman Sachs, Nielsen/NetRatings, and Harris Interactive, last years reports show that online shoppers spent $18.6 billion in the first six weeks of the holiday season (Oct.29-Dec.9). That is an increase of 16 percent from 2004. With more buyers shopping online in 2006, those numbers are expected to increase [...]

How to Double your Conversion Rate
Without Increasing Search Engine Marketing
Steve Gibson
Gigi Fotou
How many repeat customers do you have? For most wholesalers, repeat customers are the backbone of their enterprise. But unfortunately, statistics show us that many wholesalers have less than a 50 percent return customer rate. Why is that? While attracting new business is essential [...]