Advertisers pay for clicks, and publishers make commission on each click that their traffic source provides.  Yet the very model of pay-per-click advertising opens itself up to fraudulent activity, putting advertisers at risk of paying commissions to publishers with poor quality and/or synthetic traffic.
As a result of click fraud, advertisers suffer decreased ROI, and subsequently [...]

Microsoft offered its version of the future of online advertising this week at its third annual Demo Fest, a two-day gathering at Microsoft’s Redmond campus.
The event focused on showcasing the digital advertising tools developed in Microsoft’s adCenter Labs. The tools represent nearly 60 technologies at various stages of development, including keyword technologies, consumer orientation technologies, [...]